In the activity above, I deconstructed various film titles by analysing the typography, colours, images and words used and made observations on what I thought the films' genres were and the audience expectations of each. In my research I noted the following:
- The images were genre based and the typography would relate to the genre so these genre markers would lead the audience to have expectations about the film
- There are certain conventions of film title design, meaning the film would be easily recognisable in terms of genre
- The titles of some films are considered to make them 'high concept' like Shark Night for example. It also has a short, simple name to make the film marketable worldwide
- Long film titles are indicative of a serious tone and usually suggest the film is a drama
- Horror films have shorter titles which relate to an event taking place within the movie
- Most films' titles express something about the narrative
- The language used relates to the target audience, e.g. Killing Bono is aimed at rock fans
Both are equally important: words have connotations and associations while images support these to emphasise the meaning
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