From viewing the trailer, the audience could deduce that the story will follow the characters shown encounter frights within the hospital. There is a sense of impending doom and that there will not be a happy ending (although this is uncertain), suggested by the dialogue and emphatic soundtrack. The trailer for Grave Encounters effectively advertises the film because shows the audience clearly what they can expect yet it retains the element of suspense, making the viewer want to find out how the story will be resolved. When it comes to actually creating the trailer for a film, I think I would use the Grave Encounters trailer as an example of how a trailer can promote the movie while still using a small budget. However, I think I would use clear genre markers instead such as an 'old fashioned' serif font in the title and a clear conflict within the plot and include the release date at the end.
The distributor's logo is altered in many of the big budget productions instead of independent film trailers because it draws on the viewer's own experience and subsequent expectations made from seeing films made by the same companies. Below, the logo for Dimension Films fits in with the overall style of the trailer for Apollo 18 as it mimics a malfunctioning camera. The theme of disorder in the opening sequence of the trailer mirrors the film's premise and represents the "mockumentary found-footage style"
The use of a black background mirrors the film's title while the white glow makes the text look eerie and slightly ethereal despite the thick sans-serif font. Perhaps it has not been altered to the same degree as the Warner Brothers logo because the Miramax logo is more text than image based.
Familiarity is used in this alteration of the distributor's logo to effect. The Warner Brothers logo in this instance looks a lot like the one used in some of the more recent Harry Potter films instantly telling the audience that it will be a film with dark or fantastical themes and promises plenty of action.
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