Trailer title: Cowboys & Aliens
What's the USP?
- Mix of genres: Western and Sci-Fi
- Star director/ association with a hit film:
Trailer title: Green Lantern
What's the USP?
- Use of 3D technology and special effects
- Action sequences/ promise of exciting plot
- High concept- association with DC Comics
Trailer title: Real Steel
What's the USP?
- Mix of genres: Sports/Boxing and Sci-Fi
- Star actor
- Emotional content as well as action offered
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