Features of multimodal texts

Multimodal texts/formats: In English, the modes of language are reading (including viewing), writing (including composing electronic texts), speaking and listening. Multimodal texts are those that combine, for example, print text, visual images and spoken word as in film or computer presentation media.

As a multimodal text, this film trailer combined visuals, sounds and text to give information about and promote the film The Ides of March which led to the audience having certain expectations about it such as it would be well made (as it was by a big production company) and be a politcial thriller (clips indicated what the plot was about).