Thursday, 20 October 2011

Typography


This selection of typefaces shows the type of font we want to use for the title or the tagline displayed on the poster and at the end of the trailer. These all follow horror conventions which I think is important as it immediately signifies the genre to the audience whereas use of variation in the typography could mislead the consumer. Layer styles such as shadows and glows have been used in Photoshop to emphasise the chilling look of the fonts. 
Personally I would like to use the second or fourth as I think the first is quite blocky and reminiscent of monster movies which doesn't represent the threat exposed in our trailer of misuse of power. The kerning of the third is quite close making it a bit hard to read.

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